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Setting Up Your Chart of Accounts

After growing 5 accounting companies from 1984 to 1994, I spent the subsequent fifteen years assisting over 2,000 accountants develop and improve their accounting corporations as a Practice Development Consultant. This enjoy showed that many accountants had implemented many advertising programs that fail.

The primary motive maximum accounting marketing programs fail is due to the fact the accountant tries to treat his or her services as a commodity. Unfortunately, this often results in very low response and low high-quality of customers. There are volumes of accountants who’ve attempted very high priced advertising and marketing packages presented with the aid of many businesses lured by means of tough-to-put in force ensures experie…

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